Media Desk is a true end-to-end media ecosystem: planning, controlling and evaluation of all your media campaigns in one tool. From briefing to booking to ad management. Say goodbye to error-prone and time-consuming planning using Excel or a multitude of booking and management tools. Your stakeholders and clients can directly access the current plan version and control approvals.
Save yourself and your team hundreds of hours with intelligent planning support, automated auditing and one-click ad management. Your entire IO and Programmatic world in one dashboard.
- The entire paid media process across all media in one place. For all stakeholders, planners and clients.
- Hundreds of hours less monkey jobs
- Higher planning quality through planner-supporting algorithms
- One-click ad management with all common ad servers and DSPs
- Audit-proof versioning and documentation
- Data integration of your entire media and marketing ecosystem via API – Tracking, AdServing, BI, Finance
- Clear and flexible rights and roles concept
- Data Guarantee: Your data remains your data, forever.
- Promised: No more Excel!
The entire planning and activation process in your hands
Media Desk maps the entire media planning and activation process: briefing, planning, buying, ad management, reporting and financial controlling – free of redundancies, centrally controlled.
Briefing
- Targets and KPIs
- Document Upload
- Timings, Tasks and
Deadline Management - Technical costs
- Various fee models
Planning
- Excel-free planning in Media Desk
- AI support, such as media and line item suggestions, price benchmark, what-if analysis
- Performance forecasting through machine learning
- Maximum productivity and consistency through copy & paste, drag & drop, templates
Buying
- All bookings generated and sent with one click
- InBox function and all communication with publishers
- One-click cancellation for
plan optimisations - Overview of all booking statuses and confirmations
Ad Management
- One-click ad management via AdServer API
- Media Desk pushes line items directly into your AdServer or DSP
- Pacing overview of all placements, automated alerts to publishers
- Error-free ad management with minimal effort
Reporting & Controlling
- Data integration of your
AdServers and DSPs - Live calculation of KPIs from
AdServer and planning data
(e.g. RoI, CpC) - Reporting on the Fly
- Agency-wide statistics and benchmarking
- Performance history of all
Line Items - Full financial controlling
Fully integrated – into your systems and the media ecosystem
Media Desk is the heart and singular database of your media planning and activation. Based on a comprehensive API, all data stored in Media Desk can also be integrated into customer systems. Furthermore, Media Desk controls the Programmatic and IO Media world for you, so that ad management is reduced to a minimum. Through existing interfaces to various backend and finance systems, financial controlling is also automated as far as possible.
Programmatic
Keep control
over all deployed DSP deals
Creative Asset Management
Export production plans
for your creative solution
BI Systems
Pull all the KPIs held in Media Desk into your
overall BI analyses
AdServing
Control all common
AdServers via Push
Finance
Connect your financial
systems (Datev, SAP, …)
Proprietary API
Integrate data from Media Desk
into your internal systems through our
proprietary API
Interfaces
What makes Media Desk unique
Management
- Cross-agency forecast & evaluations of budgets & KPIs
- Monitoring of publisher commitments
- Monitoring & optimisation of complex fee structures and AVBs
- One click auditing – all prices and volumes available live at the highest level of granularity
- All learnings and data remain in-house: even when core staff leave the company
Director Level
- All teams and campaigns at a glance with dashboards
- Quick overview of campaign performance without internal queries
- BI analysis of budgets, prices and KPIs for any clients, time periods and media on the fly
- Clear rights and roles concept for all hierarchy levels and clients
Media Planner
- Error-free and convenient planning thanks to numerous comfort features
- No more Excel, no more spreadsheet-stiching
- Smart planning support. Media Desk learns from historical data
- Negotiation support through comprehensive price benchmarking
- Pacing overview with automatic warning levels
IO and Ad Management
- Integration in all common AdServers and DSPs
- One Click Ad Management
- One click Optimisations and cancellations
- All communication with publishers in one place (InBox function)
Distribution of working time in conventional media planning…
…and in with Campaign Management Platform
Bullet Proof: Media Desk in numbers
Longer than
10
YEARS ON THE MARKET
Over
1000
Active users
More than
1000000000
€ Media budget implemented
What our customers say
Vodafone
"Automation, transparency and control are critical success factors in an in-house process. Thanks to Media Desk by Digital Control, we can initiate, monitor, analyse, control and manage the entire paid media value chain.“
Härtl Consulting
"In my work as a digital consultant, I have become acquainted with many agency processes. There is often a lack of efficiency and interconnected processes. Digital Control's solutions allow agencies to reduce these inefficiencies and drive digitalisation."
add2
"The development partnership with Digital Control has allowed us to extremely streamline our processes while further minimising errors. Our customers appreciate the high level of transparency and agility that Media Desk enables."