As digital marketing becomes more complex, the number of data sources, metrics and KPIs grows. Every channel and every tool brings new data points. The larger your reporting data groth, the more difficult it is to analyse and optimise. Most companies already fail at integrating the data or work with “DIY solutions” in Excel or self-made databases.
Intelligence qube provides APIs to all relevant data sources for your campaigns – e.g. for ad serving, programmatic, analytics or attribution. If no interfaces are provided by the provider, intelligence qube works with smart workarounds – everything to integrate your data seamlessly.
Intelligence qube collects, aggregates and normalises data from all advertising media, marketing and tracking systems.
All data from paid media, walled gardens and tracking systems in one place, fully integrated in Media Desk - analysis and optimisation without manual integration processes.
Export your data to any other (BI) system. Ready for machine learning, modelling and auditing.
Intelligence qube has APIs to common digital marketing platforms and services so that data can be retrieved automatically. The imported data is harmonised and, if necessary, corrected and linked so that a uniform basis is created across all data sources used. If Media Desk is used as planning tool, a master structure is also automatically defined. Optionally, the data can be transferred to the client’s own BI systems or analysed in the intelligence qube dashboard.
Integrations with all marketing and advertising platforms
IQ collects marketing, tracking and advertising data from all major market participants.
IQ harmonises and aggregates your data based on defined rules. You can change these freely.
Automatic white label reports
Automate regular reports and design them in your company CI.
Visualise your data in any system
With IQ you can visualise your data wherever you want. Use IQ’s dashboards and reports or your preferred BI system.
Custom metrics without coding
Define your own KPIs that can be used for both analyses and reports – without programming knowledge.
Rights and roles concept
Define access rights in clear hierarchy levels and also give your customers access to all relevant data.
World-class customer support
Highly competent support from our team in Düsseldorf – direct and without detours.
IQ automatically converts all your expense and analysis data into your currency so that they can be easily compared and totalled.
"Automation, transparency and control are critical success factors in an in-house process. Thanks to Media Desk by Digital Control, we can initiate, monitor, analyse, control and manage the entire paid media value chain.“
"In my work as a digital consultant, I have become acquainted with many agency processes. There is often a lack of efficiency and interconnected processes. Digital Control's solutions allow agencies to reduce these inefficiencies and drive digitalisation."
"The development partnership with Digital Control has allowed us to extremely streamline our processes while further minimising errors. Our customers appreciate the high level of transparency and agility that Media Desk enables."