The Campaign Management Platform brings speed, quality and efficiency

The pressure on agencies is increasing: falling margins, increasing transparency requirements, a high demand for consulting and an increasingly complex media landscape are generating massive cost pressure.

With the increase in channels, formats and data sources, the manual time required, the error rate and the number of systems required are also rising.

With our Campaign Management Platform, agencies can concentrate on the value-creating core of their activities. We have largely automated the operational execution of campaigns, ad management and data aggregation as well as reporting for you.

Road Agencies

Campaign Management Platform

Digital Control’s proprietary Campaign Management Platform breaks down silos and turns your media plan collection into true end-to-end paid media planning.


CAMPAIGN PLANNER

Strategic planning tool across different campaigns, teams, channels, and countries. Brings all levels of marketing and agencies together – and avoids redundant communication. No more tinkering with Excel overviews!

MEDIA DESK

Media planning and activation at its best: Automates the majority of process steps in the value chain from planning, buying to reporting. Supports decisions and negotiations algorithmically, eliminates manual sources of error.

INTELLIGENCE QUBE

Collects, aggregates and normalizes data from all advertising media, marketing and tracking systems. Analysis and optimization in a central data hub. Basis for all machine learning and modelling. Saves several man-days for reporting.

Distribution of working time in conventional media planning…

Strategy15 %
CONSULTING27 %
ACTIVATION BRIEFING4 %
PLANNING19 %
BUYING8 %
REPORTING15 %
OPTIMISATION12 %

…and in with Campaign Management Platform

Strategy15 %
CONSULTING27 %
ACTIVATION BRIEFING2 %
PLANNING12 %
BUYING3 %
REPORTING11 %
OPTIMISATION4 %
RESOURCES SET FREE26 %

Free up resources:
40 hours per month and employee

Throughout the entire process chain of media planning and execution, there are a number of redundant activities that generate high manual effort or require maintenance-intensive interfaces between various systems.

With Media Desk as part of the Campaign Management Platform, you eliminate these activities and enable your planners to spend more time on value-adding activities. At the same time, you significantly increase the per capita managed media budget. A real competitive advantage in the next fee negotiation with the client.

Further cost savings result from better negotiation results of the planners and significantly reduced error rates.

Your client loves transparency. So give it to him!

Unkompliziertes Anlegen neuer Aktivitäten und Tasks

The agencies’ battle for media budgets is getting tougher and clients are becoming more professional in their choice of agencies. Every pitch of relevant size is accompanied by pitch consultants and auditors, who demand a high degree of transparency from the agencies. Intransparent business models will not be able to survive in the long run.

Be ahead of the market and give your customers more transparency and a view into the engine room. Because operational proximity is a guarantee for customer loyalty.

With the fully flexible rights and roles concept of the Campaign Management Platform products, you can determine together with your client how deep the collaboration will go – up to and including supporting your customer with the in-house request.

Media Desk is collaborative.

Optimize your agency income and reduce audit efforts

Visual Growth
TRACK ALL PUBLISHER DEALS

Media Desk enables an effective deal management of your publisher commitments and AVB contracts – and thus a significant optimization of your contribution margins.

Visual Profit
Optimize YOUR AGENCY AGREEMENTS

Calculate daily updated revenue streams from agency agreements and let Media Desk give you optimization recommendations for your contract structures.

Visual Profit
AUDIT ON THE FLY

Save yourself the trouble of setting up your own teams of auditors. The Media Desk Buying database allows answering even the most complex data requests from auditors and customers within a few hours.

Ready to go in four weeks. The rollout process.

Analyse Media

ANALYSIS

Requirements analysis
Coordination of roles and tasks
Creation of the use cases
Roadmap planning

Setup

SETUP

Technical requirements
Infrastructure Setup
Power user training
Testing & Going Live

Road

ROLLOUT

Requirements management
Ongoing Support
Feature expansion
Customizing on the fly